Calibre has appointed Peng Wu to the position of sales and marketing manager for APAC. Wu reports directly to Richard Laberge, vice president, international sales at Calibre. The move comes as Calibre seeks to increase its presence in Asia.
The appointment coincides with Calibre’s first presence at the upcoming LED China event where the sales and engineering team will be present to meet with local manufacturers as well as visiting organizations looking brand their own equipment inventory.
Based at Calibre’s global headquarters in Bradford, Yorkshire, UK, Wu joins Calibre from several years in the local manufacturing industry working in senior management where he acted as the service point between clients and suppliers.
Tim Brooksbank, CEO said: “Wu’s great knowledge of Chinese business culture and international business skills will provide great support to the team in what is the fastest growing market for Calibre. In particular Calibre’s OEM programme provides Chinese LED screen manufacturers with access to HQUltra class leading LED scaling technology under the auspices of their own brand, Wu is the natural interface between those Chinese manufacturers and Calibre.â€