Christie has announced the appointment of Dicction as the exclusive distributor for its LCD projectors in the Chinese market.
Dicction is headquartered in Beijing with branch offices located over 20 major cities across China such as Shanghai, Wuhan, Nanjing and Xi’an.
Leo Zhang, Chief Executive Officer, Dicction, commented: “We are delighted to be appointed as the exclusive distributor for Christie’s LCD projection solutions. Moving forward, we will continue to leverage on our comprehensive system architecture, service capabilities and Christie’s advanced technology and cutting-edge solutions to open up a broader market. I look forward to working closely with the Christie team to build a long and fruitful business relationship.”
Sean James, executive vice president, enterprise and entertainment, Christie, said: “As the provider of a wide range of products and services to leading corporate organisations in China, Dicction has built a significant presence in China’s LCD projection market over the last three years. The appointment of Dicction as our exclusive distributor for LCD projectors underscores our continuous commitment to the Chinese market, and playing an important role in offering our LCD projection solutions to resellers located in various provinces, municipalities and autonomous regions.”
Michael Bosworth, executive director for APAC, enterprise, Christie, added: “China has always been a major market with tremendous opportunities for Christie in various industries. I look forward to working with Dicction in expanding our channel network across the country, and in so doing make our LCD projection solutions more accessible to all our customers in China.”