Christie appoints rental and staging partner for China

Christie has appointed Astron Digital Technology as its rental and staging partner for the Chinese market.

Based in the Southeastern city of Shenzhen, Astron Digital Technology is experienced in pro-venue projection and audiovisual systems for live events and exhibitions, as well as implementation of lighting, immersive and interactive projects. Christie believes it is well-positioned to represent Christie’s range of 3DLP projection systems and Pandoras Box products in the rental and staging market.

Hualong Zhang, general manager, Astron Digital Technology, said: “We are honoured to be associated with Christie, which is renowned for its state-of-the-art projection technologies. The visual quality and performance of Christie’s 3DLP projection and content management systems, as well as their excellent customer service will allow us to offer the most appropriate, cost-effective solutions for customers. I look forward to working closely with the Christie team to build a long and fruitful business relationship.”

Michael Bosworth, executive vice president, Enterprise, Christie, said: “As an established rental and staging company with many major projects under its belt, Astron Digital Technology has carved a niche in this highly dynamic market since its establishment in 2017. The appointment of Astron Digital Technology as our rental and staging partner will enable Christie’s visual solutions to be deployed for various live events and projects, thereby reaching out to more market segments and customers in China.”

April Qin, sales director for China, Enterprise, Christie, added: “With the increasing popularity of live events and performing arts as part of the government’s drive to promote cultural tourism, we see tremendous opportunities for Christie in these vibrant market segments. I look forward to working with Astron Digital Technology in expanding our rental and staging network, and in so doing make Christie’s products more accessible to our customers.”

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