PVR Cinemas has deployed a Christie CP4450-RGB large-format RGB pure laser projection system for its drive-in theatre in Mumbai, India. The projector was installed by Christie’s valued Indian partner, TSR Prova(TSR).
Located in Bandra Kurla Complex, a prominent upmarket commercial hub in downtown Mumbai, this drive-in theatre is housed on the rooftop of a premium retail mall named Jio World Drive developed by Reliance Industries. It can accommodate 290 cars and is billed as a one-of-a-kind movie-going concept.
The theatre features a giant screen measuring 25.5m wide, while audio is supplied by broadcasting the soundtrack over FM signal through the car’s sound system.
Ajay Bijli, chairman and managing director, PVR Limited, said: “We are excited to open our very first drive-in theatre in Mumbai and feel happy to welcome back our patrons to a world-class experiential concept, redesigned and revived for our audience. Christie’s CP4450-RGB laser cinema projector, with its incredibly colourful and detailed, true-to-life 4K images, is suitable for an unparalleled outdoor cinema experience.”
Dr. Ramasamy, managing director, TSR, commented: “The decision by PVR Cinemas to invest in Christie’s CP4450-RGB pure laser cinema projector is a clear testimony of its high performance, reliability and ease of maintenance. We’re proud to be involved in this highly-anticipated project that demonstrates our strong commitment to the cinema sector to deliver best-in-class movie experiences to Indian audiences in the post-Covid-19 era.”