Christie’s RGB laser projectors are powering cinema auditoriums at Golden Screen Cinemas’ (GSC) luxury cinema, Aurum Theatre in The Exchange TRX, Kuala Lumpur, Malaysia. This luxury multiplex, the largest of its kind in Southeast Asia, and aims to set a new benchmark for cinematic excellence and immersive experiences.
Spanning over 120,000 sq ft across four floors of TRX, Aurum Theatre boasts 11 screens that seamlessly merge state-of-the-art projection technology with luxurious amenities. At the core of this cinematic marvel are Christie’s RGB laser projectors, which power 10 of its screens.
Koh Mei Lee, chief executive officer, Golden Screen Cinemas, said: “The launch of Aurum Theatre at The Exchange TRX marks a milestone in our journey to deliver unparalleled luxury entertainment experiences. By integrating Christie’s cutting-edge RGB laser projectors, we are elevating our promise of providing moviegoers with the most advanced and immersive cinematic visuals, while also offering exceptional dining and event spaces to cater to the needs of every guest.”
Han Kim, executive director for Asia-Pacific, Cinema, Christie, added: “We’ve always been at the forefront of transforming the cinematic experience, and our collaboration with Golden Screen Cinemas for Aurum Theatre is a testament to this commitment. With the deployment of our RGB laser projectors in this luxurious venue, we’re proud to be part of an experience that redefines the future of cinema. We believe the projection systems powering Aurum Theatre will not only elevate the moviegoing experience but also set a new standard for cinematic quality and innovation in Southeast Asia.”