How do you guarantee successful virtual and hybrid events? With the right technology...
After the whirlwind of evolution in the events space in recent years, and ongoing constraints on large-scale events varying globally, virtual events are here to stay, at least in some capacity. In fact, hybrid events are fast becoming popular with a majority of organizations (86%) seeing a positive return on investment in.
A hybrid event is one that uses a combination of in-person and digital elements, tailored to each audience for an optimal experience. Indeed, live hybrid brid events – over 67% of event organizers still have concerns and challenges with ensuring technology runs smoothly.
So, how can businesses and organizations take control of their content – and guarantee tech return on investment with hybrid events? Ensuring robust, trusted event production technology is used is one way.
Advanced Live Event Tech in Action – How NewTek’s TriCaster Saved Biotech Firm’s Annual Sales Conference
In the fast-moving world of biotech, companies are driven to constantly innovate. Connection and collaboration are critical for business success. So, when faced with the cancellation of the sales meeting, executives at TissueTech asked the million-dollar question countless businesses are asking themselves these days, “can this event be done remotely?” With NewTek, the answer was yes.
Traditionally the conference is a full three-day event with multiple presentation sites where doctors, researchers, and medical technology designers give detailed demonstrations of how each new product is designed to be used.
With that complexity in mind, production companies were contacted, and bids collected. This is when Scott Wellington, owner of Miami’s Mad Crazy Production contacted NewTek. There were two good reasons for Wellington’s confidence. Number one: NewTek’s TriCaster. And number two: NewTek’s revolutionary NDI technology, which allows production switchers, capture systems, media servers even video conferencing to access any video and audio source, regardless of location.
“NewTek was really my only option,” stated Wellington, “I knew we had remote presenters. I knew we had green screens. I knew it was three days. I knew we had to piggyback two separate sets, sometimes with the same feed, sometimes with two separate feeds. Using two TriCasters gave us the power of an entire production truck that would have cost a small fortune to rent for a [multi]-day event.
Everything had to work right. Given how complex the set-up was for these meetings, TriCaster was the perfect choice.”
Thanks to NewTek’sTriCaster, NDI, Wellington, and the rest of the Miami-based crew, the TissueTech sales conference went off without a hitch. TissueTech is one case of many successes NewTek’s helped deliver in live events recently.
To meet the needs of the hybrid event market, NewTek has kept innovating to deliver its next generation, integrated production powerhouse – the TriCaster 1 Pro.
An Evolution in Live Production
The TriCaster 1 Pro balances capability and cost representing an ideal balance of investment and power. Fully equipped with industry leading software-driven production technology and hundreds of future-ready capabilities, the TC1 Pro allowing professionals to take control of the content they want to deliver – and unleash their creativity.
As the newest product of the TriCaster family, the TC1 Pro is a streamlined live video production system, providing support for 4K UHD switching, multi-target live streaming, recording, data-driven graphics, virtual sets, media publishing, and more.
With the ground-breaking Live Call Connect, Tricaster 1 Pro allows event teams to run Microsoft Teams, Discord, Tencent, Zoom, WhatsApp, Messenger, and Facetime directly on the system to bring remote contributors into any event and return live content back to them to meet any local, remote and hybrid production demand on the same system.
Furthermore, the TriCaster 1 Pro is the only complete live event production toolbox that focuses on efficiency and flexibility by combining IP networking and software-defined solutions. With enhanced capabilities, useability, and reduced complexity over other options – more can be done with hybrid productions for less cost and complexity.
Virtual and hybrid events aren’t subsiding, they’re scaling up and having the right tech is key for success. NewTek’s TriCaster 1 Pro can deliver the flexibility, reliability and scalability that professionals are looking for to meet even the most complex needs of any conference or event.