Exterity partners with Midwich in Australia

Exterity has announced a partnership for the distribution of its solutions with Midwich ANZ. With the agreement, Midwich becomes the exclusive distributor of Exterity products in Australia and New Zealand. The move follows the appointment of Travis Anderson as country manager Australia-New Zealand in June 2015.

Colin Farquhar, CEO at Exterity, said: “Increased demand for our solutions in Australia and New Zealand led us to increase our local presence and launch a new distribution partnership with Midwich. We already work extensively with Midwich in other regions and they have consistently demonstrated an in-depth knowledge of our markets and product portfolio, which fits with our ambition to become the primary IP video solutions company in Australasia.”

Richard Phillips, Asia-Pacific sales director at Exterity, commented: “Midwich brings Exterity an intensity and day to day focus with their major dealers as a Value Added Distributor, combined with much more technical expertise throughout ANZ. They have fantastic new premises with training, showroom and demo facilities. Midwich truly understand IP and AV and carry a well defined mix of products to provide IP based solutions to many key vertical markets. We look forward to continuing to grow our business throughout Australasia in conjunction with them.”

Mark Lowe, general manager at Midwich ANZ, said: “Starting with Integrate Expo at the end of August, we already envision a busy second half of the year with a series of intensive training courses in Melbourne and Sydney. In addition, we will benefit from enhanced maintenance and support through the new AvediaCare platform that Exterity is making available to its regional partners.”

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