Genelec appoints international sales manager

Michael Bohlin has returned to Genelec to take on the role of international sales manager from his Stockholm base.

Bohlin, who joins the audio manufacturer from Avid, will report to international sales director, Ole Jensen. He takes on responsibility for the development and support of distributor, dealer and key user networks for Genelec’s professional monitoring segment within Europe.

Bohlin started a career in professional audio in 1994, working with Studioteknik, the Swedish Genelec distributor.

He said: “Two of the first people I met were Genelec’s Lars-Olof Janflod and Studioteknik’s Jarmo Masko – now with Genelec himself - so that was the beginning of some very influential relationships.

“[Returning to Genelec is like] putting the band back together - going back to a brand that I felt honoured to work with two decades ago and that I still truly love. The company has very specific values that I haven’t seen often in my career, but which I value very highly - especially the commitment to sustainability. It feels like everyone in the company feels the same way, with the same priorities and the same shared values.”

Siamäk Naghian, managing director of Genelec, said: “Michael is an excellent addition to our international marketing and sales team and it’s a true pleasure to welcome back a member of our extended Genelec family.

“As well as bringing tremendous professional audio expertise and experience to his new role, Michael also has a deep understanding and appreciation of our company values.”

Article Categories

Most Viewed