Shure has made impressive leaps fleshing out its product lineup with a range of solutions that seek to make the lives of integrators easier and improve outcomes for end users. Hear from Shure representatives from across the globe about the impact of the brand’s expansion.
Jensen Troy,
Shure US
With the introduction of Shure’s
MXN5WC, we are able to provide
a complete signal path from
microphone, to processor, to
loudspeaker with all parts of the
signal chain carrying MS Teams
certification.
This provides for a very flexible
ecosystem where you can use any
single part of this signal chain or
adhere to the ecosystem concept
Shure has provided and receive
maximum benefit from the system
in terms of simplicity of setup and
configuration along with
maximising performance.
The MXN5WC is a shallow
depth (4-in), blind mount, Dante
enabled loudspeaker. It has a
removable grill held in place
magnetically which can be
painted.
The 5.25-in driver is matched
to the volume of the back can
so as to provide maximum
performance from such a condensed
device.
The shallow back can affords
you the opportunity to fit it into
spaces with limited clearance.
DSP functions include EQ, 2
channel mixer, signal generator,
and limiter. A Dante transmit
channel is available as well
making for easy selection for
your AEC reference.
Devraj Panicker,
Shure SA
IntelliMix Room is a software-based
DSP that requires minimal
customer setup or additional special
hardware, which reduces the costs
and footprint required to deploy
premium AV conferencing.
From an ecosystem perspective,
it can be deployed to in-room
Windows 10 PCs and meeting
control devices that are already
in-place to run popular softwarebased AV conferencing services like
Zoom, Microsoft Teams, Cisco and
more, bringing premium audio to
videoconference calls. This new
software-based approach allows for
easier deployment and centralised
maintenance by IT staff.
IntelliMix algorithms are
specifically designed to optimise
the performance of Shure’s range
of premium conferencing
microphones such as the MXA910
ceiling array, MXA310 table array
and Microflex Wireless. IntelliMix
Room aggregates and optimises
the audio output of multiple
microphone sources and thus
scales-up to support even more
complex boardroom deployments.
With echo cancellation, noise
reduction, automatic mixing,
automatic gain control, and secure
Dante routing, IntelliMix Room
automatically produces a single
channel of conference-ready audio.
Stanley Chiu,
Shure GCRK
The introduction of the Shure
networked loudspeakers is a very
important milestone from the
strategic and product solution
perspectives.
With the loudspeaker added to
Shure portfolio, we are now able to
offer end-to-end audio solutions
that fit into various types and
sizes of meeting rooms. From
microphones, DSP to loudspeaker,
end users or system integrators
will not need to contact different
manufacturers on a single audio
issue.
While saving time and cost on
troubleshooting, Shure’s ecosystem
also provides point-to-point audio
encryption that audio connections
between every Shure components
are secure. It is not just about
passing through high quality audio.
When Shure loudspeakers are
connected to the network, our
software Designer will automatically
detect them, and all the necessary
audio routing can then be done with
one click.
Regarding day-to-day operation,
Shure software SystemOn can
alert users when audio issues
are discovered from any of the
networked Shure components.
These are truly the product
integrations that make our
end-to-end audio solutions special.
Jayme Quah,
Shure SEA
To deliver an ecosystem, a range of
options is required. The MXA710
expands our Microflex Array
portfolio with a linear and wall
mountable IntellimixTM DSP
enabled device that adapts well
into the modern-day architecture
requirements.
Along with the 910, having
IntelliMix inbuilt within the 710
allows for a decentralised means of
audio processing that fits well into
the soft-codec workflow giving
users the added potential to bring
premium quality audio into AV
conferencing facilities.
The 710 has a total of four pick
up configurations, ‘wall horizontal,
wall vertical, table and ceiling’, that
give users the flexibility to use it as
a mobile array microphone in any
orientation.
Furthermore, having the ability
to fit onto a microphone stand
using the A710- microphone stand
adapter makes it easy to setup
and deploy even for non-AV
professionals as only one network
cable is needed.
A maximum of eight steerable
coverage zones on the MXA710
offer the ability to discreetly route
individual zones’ audio externally
making it ideal for any sort of AV
conferencing or recording
application.