K-array has announced the appointment of Italian Sound Design (ISD) India as its distributor for Indian and the newly-formed network partner will be responsible for the sales and service of the K-array brand.
ISD is a specialised distribution chain of K-array and has been conceived with the aim of servicing major markets through an independent sales development approach. The launch of ISD India follows this new strategy that was put into motion earlier this year with the establishment of K-array China and ISD Japan.
ISD India will be run by Sawan Nichani, Sameer Nichani, Sidharth Dham and its dynamic team.
Marc Vincent, K-array’s director of sales for APAC, said: “I believe ISD India will quickly escalate K-array in the country as I can already feel the sector's enthusiasm and appetite for the high-end, unique audio solutions we provide.”