Kramer announces Australian partnership with AVA Distribution

Kramer has its expanded distribution partnership with AVA Distribution (AVAD), an audio-visual distributor headquartered in Brisbane, Australia.

With this partnership, AVAD will market, distribute, and support Kramer’s entire portfolio while delivering the most intuitive audio-visual experiences through its wide network of resellers, integrators, consultants and installers across Australia.

The partnership falls under Kramer’s new Engage Partner Program, designed to enable its network (of partners) to grow, accelerate, gain and excel. Accredited partners enjoy various benefits and incentives such as marketing development funds and special equipment discounts.

Marc Remond, Kramer president APAC, said: “We are very excited to partner with a value-added AV distributor such as AVAD to strengthen our position as a leading professional AV vendor in Australia. AVAD’s team is extremely professional, and the company has a longstanding reputation in the Pro AV market.

“Thanks to this close partnership, both resellers and customers will gain access to Kramer’s secure and reliable products along with the technical support, training, and programming services they need to ensure their technology deployments are successful and provide the best possible return on investment.”

Santo Pappalardo, managing Director at AVAD, said: “We have been a Kramer distributor since 2016 and are delighted to have been chosen to become their principal distributor for the new Engage channel program. Kramer delivers a complete range of innovative products designed to help our Pro AV resellers create the absolute best audio-visual experiences.”

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