Laqshya Media Group [LMG] has strengthened its presence in the UAE and Gulf region with the expansion of its agency business and the appointment of Elie Hankash as head of its Dubai office.
Hankash has joined LMG as general manager for UAE & Gulf and will be based at the Dubai office. He will report to Atul Shrivastava, group CEO of Laqshya Media Group.
Hankash brings a wealth of experience, having worked in the advertising and media industry for 35 years. He was previously regional buying director at MCN Group for 15 years and has held senior positions at Leo Burnett, Y&R, McCann Erickson, and Memac Ogilvy.
The new Dubai office is expected to serve as a hub for Laqshya Media Group's operations in the UAE and Gulf region, offering a full range of services, including out-of-home media planning, buying, digital solutions, and experiential marketing. LMG's move into the UAE and Gulf region is part of its wider strategy to expand globally and offer its services to clients worldwide.
Atul Shrivastava said: “We couldn't be more excited to welcome Elie to the Laqshya Media Group family! His extensive background in related fields is a game changer as we grow our presence in the UAE and Gulf region. Our expertise and experience make us confident that clients will warmly receive our tech-focused and innovative approach to out-of-home media and partners alike.”
Hankash commented: “I am eager to bring my skill set to Laqshya and help drive the company’s growth in the UAE and Gulf region. We believe that the Middle East region is an important market for us, and we are committed to building strong relationships with clients and partners in the region.”