Meyer Sound has appointed Mark Mayfield as director of cinema marketing.
In this newly created role, Mayfield will drive Meyer Sound’s strategic expansion in the cinema market.
Mayfield brings a wealth of leadership experience spanning many aspects of the industry, including sales, marketing, editorial, educational, and product development roles. His extensive background in the cinema, professional audio, and AV sectors includes managerial positions with manufacturers including Bose, JBL Professional, Eastern Acoustic Works, and QSC. While at JBL Professional, he co-developed the first practical three-way screen channel loudspeaker system, which was installed in the Academy of Motion Pictures Arts & Sciences’ Samuel Goldwyn Theatre.
Mayfield holds an MBA in marketing and is an AIPMM-certified product manager. He is currently Vice President of the International Cinema Technology Association, co-chair of its Education and Training Committee, and program chair of the annual ICTA Los Angeles Seminar.
John McMahon, senior vice president of Meyer Sound, comments: “At a time when other audio manufacturers are shifting away from cinema technologies, Meyer Sound is moving the other direction, doubling down on our initiatives in the space. We have some exciting developments coming, and the timing couldn’t be better to bring Mark on board. His expertise, vast industry network, and sheer depth of knowledge are unparalleled.”
Mayfield concluded: “I have been an admirer of Meyer Sound and its breakthrough audio technologies ever since I heard legendary engineer Roger Nichols demo the HD-1 studio monitor back in 1989. I’m looking forward to playing a role in solidifying Meyer Sound’s position as the premier provider of superior cinema sound, from the dub stage to the finest movie theatres.”