Meyer Sound will launch a direct, non-exclusive reseller network for the sales and marketing of its loudspeaker solutions in Australia and New Zealand starting January 2021. The business model is aimed to allow for greater factory-direct support to Meyer Sound customers in the region.
John McMahon, senior vice president, Meyer Sound, said: “Audio Brands Australia has been a fantastic partner and has helped us grow Meyer Sound’s brand awareness over the past three years. Learnings from the pandemic suggest that moving to a more direct model will benefit customers in this important market.”
Don McConnell, founder and director of Audio Brands Australia, said: “In three years of working with the factory, Audio Brands has delivered a number of key projects throughout Australia and New Zealand. We are very proud of what we achieved and have enjoyed working with the Meyer Sound team. We wish them well with their new direction.”