Mowzz Entertainment upgrades inventory with major investments

Mowzz Entertainment has enhanced its tech portfolio with sound systems from brands such as L-Acoustics and Celto Acoustique.

Speaking about Mowzz’s decision to partner with L-Acoustics, Prakash Savio, partner and head of technical production at Mowzz Entertainment, commented: “We wanted to be part of the exclusive network of L-Acoustics users, which in and of itself, comes with its own set of benefits — from growth opportunities to access to advanced products. It was a logical choice for us as on our ascending path of elevating our service standards.”

The centrepiece of Mowzz’ investment in L-Acoustics is the K2 line array system; with the company acquiring 12 units of the K2 3-way active, dual 12-in line array modules, complemented by eight units of the KS28 reference high-power dual 18-in subwoofers.

At the same time, Mowzz has also added 12 units of the L-Acoustics KARA II 2-way active, dual 8” line array modules to its inventory. The investment in L-Acoustics also includes multiple units of the LA12X power amplifiers and the LA-RAK II AVB touring rack.

Mowzz’s purchase of the new L-Acoustics gear was facilitated by Hi-tech AVL, the official distributor of L-Acoustics products in India.

Mowzz has also made another notable acquisition with the adoption of the Celto Acoustique isoRAY system in India, investing in 16 units of the isoRAY10+ loudspeakers and 8 units of the CSW221 dual 210in subwoofers.

Prakash remarked: “The decision to invest in Celto Acoustique’s isoRAY system was driven by a need to cater to niche markets that demand high-end compact sound solutions. The system is extremely lightweight and compact which makes it perfect for logistics; and its overall performance value is exceptional across key metrics like power output, coverage, directivity, and of course, tonality.”

Zakir Alladin, founder director of Hyderabad-based Mowzz Entertainment, who celebrated its 33rd glorious year of technical excellence within the Indian live event scene with this significant inventory upgrade, said: "From its inception, Mowzz has only partnered with globally reputed brands for its inventory – be it loudspeakers to backline and anything in between. We’ve consistently set the benchmark for quality and performance in everything that we’ve done over the past 33 years; and this year proved to be the perfect time for Mowzz to leap into a new era of performance excellence!”

He concluded: "In total, these strategic investments have positioned Mowzz as a more agile and astute service provider that effortlessly meets the evolving needs of its esteemed clients. This is why I’m very optimistic about a bright future for Mowzz Entertainment. Our investments are not just about staying current; they’re about setting the stage for the next 33 years. We want to lead the way in India’s live event industry, and this is just the beginning."

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