MultiDyne Video & Fiber Optic Systems has expanded its global footprint with the appointment of Elevate Broadcast as its master distributor for Southeast Asia, effective immediately. Elevate Broadcast will leverage its extensive business relationships to grow MultiDyne’s dealer network across 13 countries.
Based in Singapore, Elevate Broadcast brings a consultative approach and strong engineering background that differs from competitive distribution firms.
In addition to Singapore, Elevate Broadcast will serve as MultiDyne’s master distributor in Bangladesh, Brunei, Cambodia, Hong Kong, Indonesia, Laos, Macao, Malaysia, Myanmar, Philippines, Taiwan and Thailand.
Elevate Broadcast CEO, Dennis Breckenridge, said: “We believe in the power of a robust dealer network, and working closely with companies that support the end customer day in and day out. This approach is critical in Southeast Asia and the greater Asia Pacific region, where relying strictly on direct sales is a challenge given the geographical spread and unique business cultures. Our collective broadcast and production experience, long-term relationships, and understanding of regional industry trends will introduce MultiDyne to a much broader customer base throughout Southeast Asia.”
Breckenridge sees an opportunity to bring MultiDyne into more Telco and Pro AV projects, noting OTT services and houses of worship as particularly compelling. He said: “MultiDyne has and continues to be an innovator in fibre transport, and is especially strong with technically challenging applications such as cameraback fibre transport and multiplexing. They have more recently made aggressive moves into audio and signal monitoring, compression and IP streaming, all of which open MultiDyne to new and exciting business opportunities.”
Frank Jachetta, CEO, MultiDyne, said: “The Elevate Broadcast team as led by Dennis Breckenridge has an unparalleled reputation in the Southeast Asia dealer community, representing many of the broadcast and AV industry’s most recognized brands. We are thrilled to partner with Elevate Broadcast as we work to bring our message of value and innovation to more customers throughout this important business region.”