Powersoft has announced the appointment of M.I. Engineering as its exclusive distributor for Thailand. The company is a member of the Mahajak Group, a full service importer of sound system products.
Attapol Praisri, M.I. Engineering’s product manager for professional audio division, said: “We pride ourselves in providing excellent service and quality audio products to our customers, which drives us to always be aware of the best solutions available on the market. Everything that we have in our arsenal, not only suits our philosophy, but also the systems our customers want to build. Having Powersoft added to our portfolio is going to strengthen this position.”
Praisri continued: “Powersoft’s amplifier platforms fit perfectly into our organisation. The ArmoníaPlus software in particular is incredibly useful to us, as the remote capabilities save users time in large system solutions, such as those with complex speaker management.”
Arthur Soh, Powersoft’s APAC account manager, said: “We are really pleased to have M.I. Engineering on board as a partner in the Powersoft family. They are a very well-known and reputable company in Thailand, with a breadth of experience in the Southeast Asia pro audio scene. From the very first meeting in their office, I was impressed how knowledgeable the teams were about audio solutions and their customers’ requirements.”
Being headquartered in Bangkok, M.I. Engineering is at the heart of the activity and investment in Thailand for AV and knows where the market demand is for AV solutions. Praisri said: “Conference systems are definitely in high demand and will continue to grow as a vertical. It’s where ArmoníaPlus is particularly useful. You need to be able to rely on your conference system infrastructure, and ArmoníaPlus delivers that flexibility and reliability consistently.”
Powersoft is planning to run a number of training courses in Thailand with the help of M.I. Engineering, as soon as the conditions allow.