Powersoft opens office in Japan

Powersoft is expanding its presence in the APAC region following the latest opening of an office in Tokyo.

The Japanese office will be Powersoft’s fourth office worldwide, joining its headquarters in Scandicci, New Jersey and Beijing.

Powersoft’s expansion in Japan is being spearheaded by its newly appointed market development manager, Haruka Murayama.

Murayama has nine years of experience in the pro AV industry. She has previously worked with Bose Professional’s Japanese subsidiary as well as the Japanese distributor of Harman, Shure and DPA Microphones.

Murayama remarked: “I am confident in promoting our products because Powersoft is already known for its high quality and innovation, which customers appreciate.”

Luca Giorgi, Powersoft’s sales director, commented: “Powersoft views Japan as a very strategic market where we have more potential for growth. Powersoft’s growth in the country has been good through our historical partner, AudioBrains, but we believe that we can increase and consolidate that growth by adding Powersoft’s local resources, and it’s for this reason that we have decided to set up a representative office with Akira Mochimaru and the recent appointment of Haruka: to have local people able to boost the generation of extra demand through local relationships.”

Luca Lastrucci, CEO of Powersoft, concluded: “Powersoft's growth in the APAC region is a concrete investment aimed at taking advantage of the many opportunities that the Asia-Pacific market offers for developing and intensifying business activities, offering our portfolio of unique and innovative solutions and products, and adding a further piece to our international growth and development plan.”

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