InfoComm India 2015 marks the first instance of Powersoft exhibiting at the AV trade show. The move comes as Powersoft aims to focus on the Indian Sub-Continent (ISC) with a new sales and support strategy for the region headed by executive director India, Karl Kahlau.
A key component in the company’s over-all strategy is to intensify educational and service support aspects through its Training Centre programme. The company has already completed a regional ISC service training tour, which brought Powersoft First Level Service Training to authorised service centres in the region.
Kahlau said: “Powersoft is a rapidly expanding company and our participation at the upcoming InfoComm India in Mumbai will be important to the continuing of this growth. In addition to our efforts for the region, the exhibition will be a perfect opportunity to celebrate our 20th anniversary as a leading manufacturer in our field.â€
He continued: “The decision to exhibit at InfoComm India further emphasizes our long-term strategy to develop expertise across all markets and support the numerous current users already present in the region. The ISC region is a swiftly growing market where the price and performance-ratio of Powersoft products is in perfect harmony with market expectations. “
Powersoft will exhibit their products at booth #F30 in the Bombay Exhibition Centre with the focus being the focus being on the X-Series and Ottocanali DSP.