The 20th Prolight + Sound Guangzhou (PLSG) will be held under the banner of ‘Tech meets culture’ when it’s held February 25 to 28, 2022.
Organisers hope to encourage more collaboration across segments such as culture and entertainment, tourism, creative media, the commercial sector and buildings duirng the show at Areas A and B of the China Import and Export Fair Complex
Judy Cheung, deputy general manager, Messe Frankfurt (HK), said: “PLSG has reached its 20-year milestone, but we have not forgotten the initial goal of the exhibition. It strives to provide the best for the industry and offer a comprehensive platform for all exhibitors to demonstrate the strengths of their brands. With technological convergence as the latest trend, we have refined the fair to create new opportunities and unlock potential within the industry. In particular, under its “tech meets culture” theme, the fair places an increased focus on product applications to help industry peers integrate and deploy equipment in real-world settings such as in cultural spaces.”
In 2021, the fair introduced a performance area that demonstrated how technologies, stage machinery and digital media can be deployed in cultural and entertainment venues. At the 2022 edition, the PLS “Unicorn Series”: “Xtage” and “Immersive Entertainment Space” will once again be staged in Hall 12.2. Renamed as the “Unicorn” series, the area has been introduced to accommodate technologies that push boundaries, and to help up-and-coming brands demonstrate their uniqueness.
Xtage will be held in a time machine themed hall. Sound and lighting technology, stage machinery and digital media will be combined for a spectacular show. Xtage viewers will also be offered a behind-the-scenes overview of the full production process, from inception to execution of a live event. This includes insights into the preparations of lighting, audio, video and digital media that lead to the birth of Xtage.
The Immersive Entertainment Space was introduced in response to demand for more diverse karaoke experiences and presents high quality visual and sound systems as well as entertainment facilities and party arrangement services.
The Immersive Interactive Showcase features more than 30 industry players and manufacturers, presenting their latest technologies and innovations that foster greater audience interaction in cultural activities. These include immersive virtual reality, wireless data transmission and intelligent voice control in Hall 1.2, Area A. The specialised area shows a variety of lighting, fog machines, lasers, visuals and music.
Buyers can also source a wide array of pro lighting and audio products and solutions from more than 1,000 exhibitors across 140,000 sqm of exhibition space.