Samsung continues LED cinema roll out in Thailand

Samsung Electronics is continuing to roll out its LED cinema screen, recently announcing a deal with a theatre complex in Bangkok.

The Thailand installation follows the deployment on the DCI compliant screen in Seoul and Busan, Korea, earlier this year.

Samsung signed the deal with Major Cineplex Group on October 5 to pave the way for use of its screen by the largest cinema company in Thailand. The company has more than 110 theatres and 668 cinema screens and used the Samsung product in a 200-seat cinema at the Paragon Cineplex in Siam Paragon. The company is reportedly planning additional installations.

Yong Chul Jo, president of Samsung Electronics Thailand, said: “The continued growth of the local entertainment industry and the openness to embracing new technologies made Thailand the perfect location for Southeast Asia’s first Cinema LED Screen.

“By delivering the most immersive theatre environment possible, the Cinema LED Screen creates an unparalleled viewing experience guaranteed to make the Cinema LED theatre a destination for movie enthusiasts.”

Samsung first revealed the LED cinema display alongside CinemaCon 2017 in March and announced its first installations in Korea in July.

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