South Korean cinema illuminates 34m screen with Barco

Two Barco projectors have been installed at Lotte World Tower in Seoul, South Korea. Barco’s DP4K-60L projectors will illuminate the 34m wide screen in Lotte Cinema’s Super Plex G theatre, which is one of the largest screen in the world.

To illuminate the screen, Lotte started operation with four non-Barco xenon projectors since 2014. In 2015, however, the company discovered Barco’s flagship laser projectors at the CinemaCon trade fair in Las Vegas. After thorough testing, Lotte was convinced by the technology’s combination of exceptional image quality, simplified operations and reduced operating expenses. Since then, the exhibitor has installed a total of four DP4K-60L and one DP4K-45L at its Super Plex theaters.

A representative from Lotte Cinema said: “When you take the advantages of Barco flagship laser projection into account, the decision is very logical. First of all, the image quality is unbeatable, so we’re not just offering our visitors the biggest screen but the sharpest and brightest images as well. Secondly, the DP4K-60L can easily be upgraded to HDR, which makes it the most future-proof projector available. And last but not least, when you look at the total cost of ownership, flagship laser’s ease-of-use and low maintenance make it a no-brainer for premium auditoriums.”

Stijn Henderickx, vice president cinema at Barco, said: “In 2015, Lotte Cinema made the switch to flagship laser after extensive testing – a strategic technology choice that perfectly complemented Lotte’s upscale cinema concept. Today, we are honored to see their commitment to premium cinema experiences and flagship laser projection extend itself to their most ambitious auditorium, the Super Plex G. We truly believe that there could be no better match for two companies as passionate about cinema as Lotte Cinema and Barco.”

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