Symetrix has announced its expansion in the Indian market by signing a strategic distribution partnership agreement with Alphatec.
This strategic partnership aims to strengthen Symetrix's presence in the Indian AV market while spearheading innovation through partnerships with Indian industry professionals and customers.
Moreover, the partnership between the two brands offers enhanced accessibility to a diverse range of high-quality audio products such as the xIO XLR-Series and the T-7 Glass touchscreen.
Jim Newhouse, director of international sales at Symetrix, commented: “The size and the growth velocity of the Indian AV industry make India an important market for us. We are also thrilled to collaborate and fuel our strength with Alphatec to offer deliver a high-performance audio experience to our customers."
Devasis Barkataki, founder and managing director of Alphatec, concluded: "Symetrix's track record of innovation and commitment to delivering high-performance AV solutions align perfectly with our values and goals. Together, we aim to empower the Indian AV market with cutting-edge technologies and provide our customers with superior audio hardware, software, and AV control systems.”