Christie has announced that it has entered into an agreement with Wanda Film Holding, a subsidiary of Wanda, to jointly establish a research and development centre for cinema technology within the Wanda Studios’ site in Qingdao, Shandong Province, China. The facility will be opened on April 27, 2018.
The Wanda-Christie Cinema Technology Center of Excellence (CTCE) will be solely owned by Wanda Film Holding, with Christie as the sole partner to exclusively operate the high-tech facility for advanced R&D of digital cinema projection systems.
The CTCE will assist Wanda and Christie in areas such as the selection of laser/illumination technology, including guidance on choosing the best retrofit technology where appropriate for Xenon-to-RGB laser technology globally. Additionally, the site will serve as a guide for Christie’s product development, especially for any customized products to be supplied exclusively to Wanda or any of its affiliates. Christie will also use CTCE as its primary commercial test site for all new cinema products.
John Zeng, president of Wanda Film Holding, said: “We’re pleased to once again collaborate with our longstanding partner Christie to set up the CTCE at our Studios site in Qingdao. This is a landmark agreement that will elevate the relationship of both companies to new heights. I’m confident that with Christie’s strong commitment to technological innovation, particularly in RGB laser, we can achieve the objectives of staying at the forefront of cutting-edge cinema technologies and to continue providing high-quality, innovative shared experiences for our customers.”