Atlona appoints Alphatec Audio Video as distributor for India

Atlona has announced the appointment of Alphatec Audio Video as its distribution partner for India. Alphatec Audio Video will focus on expanding Atlona’s presence throughout India’s community of dealers, systems integrators, application engineers and rental companies.

Devasis Bakataki, managing director of Alphatec Audio Video, said: “Alphatec Audio Video has the infrastructure to channel the brand across the pan-India region and substantially increase sales and brand recognition. The Indian market itself is enormous and challenging to penetrate, which requires a partner that can offer rigorous and dedicated marketing strategies to success. We will create a larger space for Atlona in the market to ensure it evolves into one of the most sought-after commercial AV brands in India.”

Bakataki adds that Alphatec Audio Video will partner with Atlona to provide joint training and education classes for Atlona products in major cities and offer its own educational initiatives in smaller towns and cities. This includes a mix of strategic road shows, participation in regional exhibitions, and certification courses.

Sanket Sawant, director of business development, SAARC, Middle East and Southeast Asia at Atlona, said: “India is a nation of great business opportunity, yet requires strategic partners who understand how unique the market is as a whole. Few if any distribution houses in India are as well-prepared and well-equipped to succeed in raising brand awareness and winning projects than Alphatec Audio Video. Alphatec also has a reputation for catering to client needs in terms of providing solutions and service from the start, and long after the installation has gone live. We look forward to a strong collaborative relationship for many years to come.”

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