Barco has appointed Midwich as its official distributor for projection and image processing products across several key Asia Pacific markets. The strategic partnership aims to expand Barco’s regional presence.
This distributor contract includes agreements with Midwich Australia Pty Ltd for Australia, Midwich Limited for New Zealand, Midwich Malaysia Trading SDN.BHD for Malaysia, and PT Midwich Indonesia Trading for Indonesia.
With this partnership, Barco gains access to Midwich’s local network of system integrators, resellers and technology partners – ensuring optimal service, support, and availability of Barco’s projection and image processing portfolio in the region.
This agreement opens new opportunities for customers and businesses in Australia, New Zealand, Malaysia, and Indonesia to acquire Barco’s highly technology, including the flagship projectors from the G series, I series, QDX series and the image processing range including the popular Encore3.
Jasline Tay, regional sales head APAC, Barco Singapore, said: “Partnering with Midwich marks a significant step for Barco in the APAC region. Midwich’s deep knowledge of the AV channel, their strong local support network and dedication to the professional AV market makes them the ideal partner to help take our visualization solutions to the next level.”
David McIntyre, APAC commercial manager, Midwich Australia, said: “We’re delighted to partner with Barco as the distributor for projection & image processing products. Barco’s technology has a reputation for delivering “wow” moments and high-performance visualization. Our team is excited to support the integrator community in delivering these solutions with excellence – creating more immersive experiences for customers across the region.”
Claudio Cardile, ANZ sales director, concurred: “We’re thrilled with this partnership and excited to bring truly immersive visual experiences to our customers. This collaboration combines Barco’s innovative projection and visualization technology with Midwich’s unmatched channel expertise – empowering our partners to transform spaces, inspire audiences and deliver unforgettable experiences everywhere.”