Blaze Audio has announced a partnership in China with AV distributor, Shanghai You Shi Wei Xin Electronics Technology.
Niels Tholander Lorentzen, executive director of sales in EMEA/APAC at Blaze Audio, said: "Our alliance with Shanghai You Shi Wei Xin presents an exciting business prospect for Blaze Audio in the APAC region. I am confident that Shanghai You Shi Wei Xin with their nationwide coverage will be instrumental in our success. We are both dedicated to long-term growth and collaboration and see the partnership as a key element in our strategic approach to provide exceptional value and intelligent solutions and services to customers in Mainland China.”
Stevie Ng, VP of You Shi Wei Xin, commented: “We are thrilled to announce our strategic partnership with Blaze Audio, bringing their entire portfolio of professional audio solutions to the Chinese market. This collaboration is a perfect fit for Shanghai You Shi Wei Xin, as both companies share a deep commitment to innovation and service excellence. We are impressed by Blaze Audio's dedication to growth and expansion into broader professional audio solutions. Together, we are confident that this partnership will set a new benchmark for tailored solutions for the installed sound market in China, exceeding the expectations of our valued clients.”
Blaze Audio will be showcased and sold by Shanghai You Shi Wei Xin, beginning on April 1, 2024.