Proel announced the start of a new distribution partnership in South Korea with Digital High Tech, covering the Proel Sound Systems and Proel Stage Equipment brands.
The agreement marks a step in Proel’s international expansion strategy in the Asian market, a region experiencing strong growth in the pro audio and live technology sectors.
Thanks to this new collaboration, Proel’s portfolio of professional audio and staging solutions will now be available to installers, rental companies, system integrators, and industry professionals throughout South Korea.
Giacomo Sorbi and Alessio Foti, CEO and Co-Ceo of Proel, said: “We are pleased to welcome Digital High Tech into our international distribution network. South Korea represents a strategic market for the growth of our brands, and we are confident that Digital High tech's expertise and local market knowledge will allow us to deliver high-quality service to professionals in the industry.”
Digital High Tech will serve as the local point of reference for the distribution of Proel Sound Systems and Stage Equipment products, providing technical and commercial support to customers and partners in the South Korean market.
Lee Yong Hyun of Digital High Tech said: “We are very pleased to begin this new partnership with Proel. With its long history and strong reputation in professional audio, Proel has great potential in the Korean market. Leveraging our experience and distribution network, we will work closely with Proel to develop the brand and provide reliable products, technical support, and service to our customers. We look forward to building a strong, long-term partnership.”