Bose Professional leverages growth of India's audio market

The undisputed forerunner in innovative professional audio technology – Bose Professional affirms their unflinching commitment to growing qualitatively with the Indian market through key focus on installed sound and workplace audio owing to the immense business potential observed across the country. Bose looks to leverage their technological prowess by offering bespoke audio systems for office workspaces, huddle rooms, meeting spaces, and of course conference rooms of all scales, using their new line of highly responsive and adaptive conferencing technologies that solve the fundamental issues of most conferencing systems – ease of use and minimal setup/control time.

Additionally, Bose have expanded their product portfolio with the inclusion of more than 50 new products specifically produced for a wide range of applications including retail stores, hotels, restaurants, college lecture halls, auditoriums, and more, which have been designed based on customer feedback, and to facilitate easier installation and simplified operation, and to work together seamlessly, while assuring unparalleled longevity and minimal maintenance woes.

Leading industry expositions like the Palm Expo 2019 and InfoComm India 2019 saw Bose showcasing 12 models of the new, easy-to- install DesignMax loudspeakers in a range of sizes; five new PowerSpace amplifiers; two Commercial Sound Processors with a simplified configuration tool; and three new digital ControlCenter controllers. Bose ran over 15 live demo sessions at their booth, spanning all three days of Infocomm India; and this was attended by over 400 system integrators, consultants, and end users from across the country. This was first live showcase of the new product portfolio to the audience in India, and Bose affirms an overwhelmingly positive response from the market at large.

Christian Liebenberg – Regional Sales Manager – KASEAN, India & ANZ, shares, “At Bose Professional, we believe pro audio is about creating incredible experiences — It’s about making the spaces in which we live and work better. We’ve developed products that allow customers to build complete systems that are easier to install and operate while delivering clear, powerful sound in every space. We’re also focused on having the right partners and meeting the right people and bringing the right opportunities together. We have a lot of system integrators coming to us, as they are curious about our products and they potentially want to know how it fits into their portfolio, and once we break through that connection for them, the conversation becomes a lot easier and we start to see a lot more traction in the projects that they are busy with and it turns into really positive results.”

In addition to the new line of products, Bose also offers exceptional design expertise to integrators and consultants, using proprietary design tools like the Modeler Design Program that can help with everything from simple layout designs to templates that can serve as starting points for designs of larger and more complicated systems. Consummate support is available to system integrators, consultants and end-users at any point in a turn-key project through Bose’ India office personnel.

Vibhor Khanna, Country Manager – India & SAARC, comments, “These are exciting times as end users are waking up to the need for high-quality audio solutions, and Bose with its new product range provides a complete ecosystem for all installed sound needs. We have some of the finest dealers and channel partners working by our side, and we’re inviting all end-users, system integrators and consultants to leverage our technological expertise and superior service offerings for their projects. The future is promising indeed, and we’re confident of breaking new ground.”

Article Categories








Most Viewed