Entech has launched its new 'From Roadshow to Experience' offering as it opens this year’s registrations.
Entech CEO Kate McKenzie explained: “Entech is officially no longer just a touring exhibition, it is now a complete industry experience combining theatre, interactive demo zones and live technical performance. All in one roadshow, under one roof. Hence, From Roadshow to Experience.”
Entech has introduced dedicated interactive demo zones for audio and vision, and a substantially upgraded the NW Group Entech Theatre program.
McKenzie added: “Across one intensive day in every major Australian capital in May and throughout New Zealand in July, Entech now operates as a high-energy hybrid — part trade exhibition, part live demonstration platform, part education, and networking hub. It’s not a traditional convention model. It’s now far more than that.”
McKenzie said: “This unique model matters as it concentrates the entire audience including buyers, specifiers, integrators, consultants, production houses and emerging suppliers into one dynamic, fast-moving environment. As a result, exhibitors and attendees benefit from valuable structured demonstrations, curated theatre content and purposeful engagement opportunities rather than simple and passive foot traffic.”
Kate McKenzie concluded: “Historically, Entech has delivered an average 22% year-on-year increase in new trade visitors, with at least 15% representing new-entrant AV and production suppliers and integrators — the next generation of the market. Entech is not standing still, it’s moving forward, it’s building audience, widening the pipeline and redefining what a one-day industry event can deliver.”