Exterity elevates guest experience at Club Paramatta, Australia

An Exterity IPTV and digital signage system has been deployed at Club Paramatta in New South Wales, Australia as part of an AUD 25 million refurbishment project.

The Club has invested heavily to reaffirm its commitment to providing a premium hospitality and event experience, with AV forming a key component to both inform and entertain guests during their stay. There are over 100 Exterity appliances – including media players, encoders and gateways – at the venue.

Intellect Projects Group (IPG) deployed a site-wide network around a 10GB switching core, with structured Cat6a cabling across the facility. The Exterity IPTV and ArtioSign digital signage solution is connected to over 70 screens across the facility, from 75-inch displays running 4K sports content, to indoor and outdoor LED screens for digital signage and projectors within the function rooms.

Live music was of particular importance to the venue, and the Exterity IP video system interfaces with a Dante audio platform used for the PA and high quality live music distribution.

The Exterity systems act as a central distribution hub for multiple content feeds around the club, which include live TV, premium sports, and interactive video content that is used in the club’s electronic gaming machines.

Justin Baker, technical director for IPG, explained: “Exterity has proven extremely easy to integrate with other systems and that is a big plus. The end result is a stunning venue that has one of the best audio visual and automation setups in Sydney. We had a clean slate to work with, so we evaluated a number of IPTV systems before choosing Exterity. The other solutions had poor user interfaces or were just not as reliable – the last thing the club wanted was for guests to walk into the venue and see a display that's not working properly, or a holding screen because there's no content available. When we tested Exterity’s system it ticked all the right boxes.”

The staff use the Exterity ArtioSign software to manage digital signage and content feeds, and according to Baker: “ArtioSign is one of the best features of Exterity; it is incredibly easy to use and very reliable.”

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