Intuiface, a software platform for creating, deploying, and measuring interactive, place-based digital content, and Nexmosphere, vapable of delivering interactive sensors and actuators for retail, are pleased to announce their partnership and the integration of their offerings.
By joining forces, Intuiface and Nexmosphere can equip agencies and system integrators with the solution for delivering in-store interactive experiences that leads to higher customer engagement and sales conversion.
The current wave of attention to customer experience [CX] management in brick and mortar retail is driven by the desire of brands to improve cross-channel brand appeal and to build data-based insight for enhancing the customer journey. Core to this CX initiative is investment in interactivity, facilitated both by touch screens and by sensor or actuator-based installations. As interaction increases shopper engagement and generates real-world data, brands have been looking at scenarios like lift and learn, gender-triggered promotions, motion-activated messaging, and more to foster frequent visits, longer dwell time, and increased sales.
By partnering, Intuiface and Nexmosphere hope to break down the development barrier standing between brands and modern digital retail experiences. Nexmosphere sensors and actuators – called ‘Elements’ – can be incorporated in Intuiface-based experiences with zero coding. Designers use Intuiface’s drag-and-drop authoring tool to create visual experiences personalized for the shopper through connection to the back office and the physical store.
Nexmosphere Elements include buttons, RFID readers, presence and proximity sensors, and LED light strips. These Elements, combined with Intuiface visuals, encourage shoppers to actively [with intention] or passively [by implication] express their interest. For example, proximity sensors could trigger on-screen messaging tailored for the gender detected by a sensor.
Vincent Encontre, Intuiface’s COO, said: “We see limitless potential for the retail space and are very motivated to make it as simple as possible. The combination of our low code content creation software with Nexmosphere sensors and actuators is so seamless that we expect our customers to create and deploy combined solutions in mere days, not the months of time usually required by bespoke development.”
Hubert van Doorne, Nexmosphere’s business development manager, said: “This relationship with Intuiface will solve our customers' most common problem – interactive visual content creation. By enabling integrators and brand design teams to create modern digital experiences that easily work with our devices, retailers will have infinite options for incorporating real-world interaction in their stores.”
Florian Rotberg of the digital signage consultancy Invidis said: “At the top of a retailer's list is the deployment of engaging, hyper-personalised content for their stores. Data-driven content creation platforms with integrated analytics capability and empowered by easy-to-deploy sensors and actuators is a prime example of how meaningful data insights can be generated about the shopper experience.”