In lieu of the 20th anniversary of ISE and the 200th anniversary of Passeig de Gràcia, Integrated Systems Europe (ISE) is sponsoring a projection mapping on the façade of Casa Batlló in Barcelona, Spain.
The iconic Gaudí building has invited a renowned digital artist, Sofia Crespo, to transform the building into a canvas for technology-driven art.
Sofia remarked: "The great challenge has been to convey Gaudí's inspirations in a façade with a lot of personality and intricate details. I wanted to capture how he worked and thought, including the materials, the symbology, and his more spiritual dimension. It has been a fascinating project because it combines art and technology, the cultural legacy of Barcelona, and a creator whose work remains alive and is constantly reinterpreted by artists."
Mike Blackman, managing director of ISE, commented: “Casa Batlló is one of the most recognisable buildings in the world and I can’t wait to see how Sofia uses this unique canvas to create a thought-provoking and unforgettable experience. Sometimes, it can be difficult to explain to people what the amazing AV technology that visitors experience during our show achieves, but these spectacular digital artworks, and the creativity from artists such as Sofia Crespo, truly showcase AV technology in all its beauty. A big thank you goes out to the team at Panasonic who are a huge support for this breath-taking project.”
Sofia Crespo's mapping at Casa Batlló will take place on 27 January and 28 January and will be also live-streamed on the Casa Batlló website.
Sofia Crespo will also be presenting a keynote speech at the ISE show floor stage in Hall 4, situated at the rear of the Content Production and Distribution Technology Zone. The keynote will take place at 13:15 on 1st February 2024.