Laqshya Media creates AI algorithm gesture technology for Absolut Glassware

Laqshya Media Group’s technology innovation and content production business vertical, Inventech, has teamed up with Absolut Glassware to launch a tech-activation campaign called the Absolutally Walkway.

The campaign that encourages allyship and aims to foster a safe space for members of the LGBTQIA+ community.

Inventech created the concept and technology exclusively for Absolut Glassware. The Absolutally walkway is an interactive installation that utilises cutting-edge AI and live gestures using customised camera tracking software to create playful coloured silhouettes that aim to inspire and engage. As patrons walk along the walkway, their steps are transformed into an experience that celebrates diversity and unity.

Florian Sallaberry, group head- International Brands at Pernod Ricard India, said: “We are thrilled to partner with Laqshya Media Group on this Absolut Glassware Launch Activation, which showcases our shared commitment to promoting inclusion and diversity. By leveraging the latest technology and new-age tech, we are confident that this campaign will deliver an immersive and engaging experience for the audience. We hope this initiative will encourage more people to join us in our journey towards a more inclusive society.”

Amarjeet Hudda, COO of Laqshya Solutions, commented: “We deeply thank Pernod Ricard India for trusting us with the Absolutally Walkway project. Our ability to provide innovative and customized tech solutions is a testament to our unwavering dedication to delivering impactful experiences that resonate with our clients and have a profound and lasting impact on society. The Absolutally walkway perfectly aligns with our values, and we’re excited to showcase this

Sommnath Sengupta, CEO of Inventech, said: “We are thankful to Absolut India for trusting us. Initially, we conceived the idea and then utilised the expertise of our in-house team of coders, software engineers, developers, and animators to develop bespoke camera tracking software for its implementation. Finally, we blended technology and art to produce a visually captivating experience and engage with the audience.”

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