Samsung Electronics Singapore has signed a Memorandum of Understanding with Metro to drive retail transformation for the departmental store’s Paragon branch.
Metro intends to leverage Samsung’s advanced technologies to support its ongoing retail transformation initiatives. This includes implementing large-format digital signage solutions and optimising operations using Samsung SmartThings Pro, an integrated business solution platform, alongside MagicINFO, a comprehensive content management system.
In the coming months, 12 large-format digital signages will be introduced across three floors of Metro Paragon. These will replace conventional, lower-resolution LED and LCD displays. Shoppers will also be able to experience Samsung’s wide portfolio of devices and see how they can be integrated in their households for more intuitive living experiences.
Erwin Wuysang-Oei, CEO of Metro, commented: “Shoppers are invested in experiential moments when they visit a departmental store today. It is a venue for discovery and experiences, and Metro hopes to excite shoppers with our retail transformation efforts that are engaging, while helping shoppers uncover new brands to connect with. In parallel, we want our investments to help us optimise our operations and drive greater value for our brand in the long run. We are delighted to be working with Samsung where we can lean on their advanced digital capabilities to bring our vision to life.”
Jeffrey Hahn, president, Samsung Electronics Singapore, said: “Metro had a clear vision with how they wanted to elevate retail experience in the heart of Orchard Road. We saw the opportunity to partner with the team on evolving customer experiences, as well as to help the store be more efficient in managing their suite of devices, so that operational processes such as monitoring of energy consumption and content management for digital signages can be better optimised. With SmartThings Pro and MagicINFO, the Metro team can lean on smart insights and manage connected devices easily and securely on our platform.”
Image: Erwin Wuysang-Oei, CEO of Metro, and Jeffrey Hahn, president, Samsung Electronics Singapore at an earlier MoU signing event