Midwich Asia has established a strategic distribution partnership with Netgear, expanding the latter’s networking portfolio across Indonesia and Vietnam.
This partnership reinforces Midwich Asia’s commitment to enabling partners with best-in-class technologies, as demand grows for scalable, cloud-managed, and AV-over IP–ready network solutions across Southeast Asia.
With AV over IP projected to power 65% of AV deployments by 2030, up from 38% in 2025, organisations are increasingly prioritising robust, intelligent network infrastructure to support modern collaboration and connected workplace environments.
By bringing Netgear’s advanced switching and cloud networking solutions into its ecosystem, Midwich Asia is strengthening its ability to support partners in designing and delivering high-performance, future-ready deployments across corporate, education, hospitality, retail, and public sector markets.
Alex Kemanes, managing director MESEA, Midwich, said: “Networking is no longer a supporting layer; it is now central to how modern AV and connected workplace ecosystems perform. With NETGEAR, we are expanding how we support partners across the region, delivering infrastructure built for scale, control, and modern AV environments.”
Will Fenby, director – business operations SEA, Midwich Asia, commented: “Netgear gives our partners confidence to build stronger connected workplace infrastructures from the ground up. Our focus will be on enabling the channel with the design knowledge, switching best practices, and cloud workflows needed to deploy at scale.”
The partnership also intends to introduce a more consultative distribution approach, going beyond traditional product supply to include technical workshops, live demonstrations, and targeted market activation programs, helping partners transition towards fully optimised network ecosystems.
Jason Tay, senior AV territory account manager, Netgear, said: “Southeast Asia is one of the fastest-growing regions for connected technologies, with increasing demand for simple, scalable, and high-performance networking solutions. By partnering with Midwich Asia, we are accelerating our regional expansion and enabling partners to deliver powerful, next-generation connected experiences.”