Samsung Electronics Singapore has unveiled its new Business Experience Studio, designed to help businesses unlock the potential of innovative technology solutions from Samsung.
The 2,150 square feet studio is designed to help customers envision how they can adopt Samsung solutions to address their specific verticals and business digitalisation needs.
The studio houses built-for-business solutions from Samsung, including its professional display range, enterprise-ready Galaxy devices, as well as business solutions such as Samsung Knox, Samsung VXT and SmartThings Pro. It also features a wide variety of solutions, designed with various local solutions partners, for specific business and vertical use cases built on Samsung’s hardware and platforms.
Timothy Tan, head of integrated business, commented: “Business rules are being rewritten today as companies need to be agile to respond to a fast-moving market that is highly influenced by evolving market conditions and technology advancements. The Business Experience Studio aims to demonstrate and inspire our customers on how they can design and deploy purposeful solutions from Samsung within their organisations.”
The studio showcases an integrated deployment of Samsung hardware and solutions across ten different zones.
The studio also aims to show how businesses can create immersive guest experiences with highly customisable commercial displays, including The Wall, digital and LED signages, and commercial TVs. For example, LED screens that can be configured into curved, L-shaped, and ceiling-mounted installations, commonly seen in mixed-use developments, malls, and more.
Custom solutions for the hospitality and healthcare sectors, such as Galaxy wearables, were also introduced as step-down care solutions to offer more holistic after-care experiences.
On the retail front, Samsung and partner solutions aimed at improving operational efficiencies and staff productivity, including Samsung Kiosk, Colour E-Paper EMDX, Knox Capture, and other partner solutions.
As for education use cases, smart classrooms enable educators to better engage learners using managed and interactive solutions via 5K UHD supersized displays, E-Boards, Galaxy Tablets, and the Knox suite of solutions. In addition, the team also conducts workshops for local educators and students to introduce generative AI skills, including Galaxy AI features, to equip customers with relevant AI know-how.
The Business Experience Studio will complement the efforts of Samsung Singapore’s Integrated Business Team, comprising over 20 sectoral leads, solution architects, and consultants, who will work closely with customers to deliver innovative, relevant, and practical solutions for their business operations.
Tan concluded: “The Integrated Business Team and Business Experience Studio will demonstrate to customers our innovative and open approach. We want to be able to facilitate meaningful collaboration that will ultimately deliver impactful business outcomes.”