Shure has appointed Viraaj Shidhaye as regional sales lead for South Asia, managing and developing the business channels across India and the rest of South Asia.
Viraaj will also be responsible for leading the go-to-market team that bring new products to the market, identifying and executing sales and marketing strategies to address the growth potential in India and the wider South Asia region.
Viraaj commented: “I am very excited to be stepping into this role and working with such a dynamic team. Shure’s strength has always been its unwavering quality and deep-rooted partnerships. With a solutions ecosystem perfected over a century of innovation, I look forward to working closely with our customers, partners and distributors to deliver the legendary audio-video experiences Shure is known for.”