At BroadcastAsia 2018, Grass Valley, a Belden Brand, will demonstrate its solutions and how its combined portfolio with Snell Advanced Media (SAM) will impact the market. The company will highlight solutions from a range of key application areas including IP infrastructure, cloud and virtualised playout, and advanced workflow solutions.
Somu Patil, vice president sales Asia at Grass Valley, commented: “Following Belden’s acquisition of SAM, Grass Valley now offers the most comprehensive portfolio of solutions on the market. At BroadcastAsia 2018, we will show how the integration of the two portfolios is driving real innovation and enabling our customers to build agile, future proof infrastructures and workflows with zero compromise on their ability to create and deliver the best content to more viewers.”
At its booth, Grass Valley will show the new iTX Flex solution – the industry’s first true-cloud automated playout platform designed to seamlessly connect and monetise by offering cloud playout orchestration using microservices, provided as SaaS.
Also on display will be Grass Valley’s production switchers that provide the flexibility to work with a variety of content formats, including 4K UHD.