High-flying display: Highpoint Shopping Centre, Australia

Hurrairah bin Sohail discovers how good and effective outdoor media entails more than just mounting a display by examining the LED solution at Highpoint Shopping Centre.

The GPT Group owns, manages and operates a number of commercial properties in Melbourne, Australia of which one is Highpoint Shopping Centre. In order to fully maximise the space, GPT Group decided to install an LED wall at the venue.

Digital Place Solutions, a digital display and place based media consultancy, having worked with GPT Group on previous projects was engaged to help ensure that the best display solution was deployed. Gerry Thorley, director at Digital Place Solutions, says: “Each location has its own special needs and requires its own specific solution. GPT were very keen to ensure the image resolution was comparable and optimised for its location.”

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