Saying it with video

Modes of communication have become richer as technology has progressed. Hurrairah bin Sohail investigates where the video conferencing market is headed and what new factors and influencing its growth.

With the advance of technology, voice calls have faced competition from video communications. Why communicate with just audio when you can have visual accompaniment? Telephone calls may still be extremely popular for consumer and commercial needs, a large number of video conferencing solutions are available to both.

Håkon Dahle, chief technology officer at Pexip, talks about the state of video conferencing in Asia Pacific: “The market for video conferencing in APAC is quite healthy. For twenty years, the biggest market for video conferencing has been North America. However recently, according to Wainhouse Research, APAC has grown to become the largest market for professional video conferencing infrastructure.”

Andreas Wienold, vice president international at Lifesize, similarly believes that video conferencing is doing well: “A strong growth can be seen as customers [in APAC] are showing higher interest in adopting video conferencing in their business operation. With the advancement of internet connections, a greater number of businesses in Asia Pacific realize the value and potential benefits that video conferencing can contribute to their success.”

The uptake for video conferencing has not materialized out of nowhere. Wienold shares the reason why he believes Lifesize’s solutions are popular: “Without a staggeringly high startup cost, interested customers can now easily deploy video conferencing within the corporation using solutions like the innovative Lifesize Cloud which also enables effective scaling as video conferencing gets adopted more later on.”

Lifesize introduced their cloud based video conferencing solution to Asia in the middle of this year and also established two data centers, one in Hong Kong and Singapore each, to serve the needs of the region. It does not require much thought to figure out why video conferencing is advantageous. The fact that video conferencing solutions can help bridge gaps and eliminate distances is undoubtedly the primary draw.

Stu Aaron, chief commercial officer at Blue Jeans Network, says: “Technology such as video conferencing helps connect people face-to-face when in person meetings are not possible. As companies expand and employ a more distributed and remote workforce, video conferencing can reduce the cost of travel and help the workforce stay engaged and productive.”

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