Video streaming: Go with the flow

Video communication has entered the business sector across a wide range of uses. Its application is set to expand still further. Steve Montgomery investigates future potential.

The streaming of live and pre-recorded videos in the business environment is becoming commonplace as organisations discover its simplicity and bene?ts. Streaming services like YouTube, Vimeo and domestic IPTV have raised the expectation and acceptance of video communication whilst concurrently driving down the cost of production and improving the quality of the transmitted image.

Video streaming is now used in a wide variety of business applications; from internal employee communication and customer training to product launches and corporate announcements. “Our research into this market points to training as the foremost use for streaming video to reach employees,” says Ellen Camloh, senior director industry marketing, NewTek.

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