The Adam Hall Group, via its subsidiary Adam Hall Asia Pte Ltd, has appointed Great Wall as its exclusive distribution partner in China. Great Wall will carry all brands except for Adam Hall Hardware.
Great Wall is headquartered in Guangzhou and currently is one of the leading musical instrument distribution companies in China. It has branch offices in Beijing, Xi’an and Shanghai.
Adam Hall has been paying special interest to the Asia Pacific region after establishing a presence in the region by opening a showroom in Singapore. The Chinese distribution partnership ties in with Adam Hall’s goal of establishing a strong network of distributors in Asia.