Analog Way bolsters sales in Asia with appointments

Analog Way has announced two new appointments to its Asia team. Felix Chang joins as country manager for Korea, while Candice Tan has been appointed regional channel Manager for Southeast Asia (SEA). These strategic hires reflect Analog Way’s commitment to strengthening its presence and customer support across the Asian market.

Felix Chang will lead Analog Way’s operations in Korea, tasked with driving business development and expanding the company’s market footprint. With 15 years of experience in the IT industry, Felix has held leadership roles across multinational corporations and startups throughout Asia. He also brings an entrepreneurial perspective, having successfully managed his own company for three years.

Guy de Souza, vice president, Asia, said: “I’m thrilled to welcome Felix to the Analog Way team. His leadership and expertise will be key to our continued expansion in Korea, and I am confident he will make a significant impact in this dynamic market.”

Candice Tan will oversee distribution and sales across Southeast Asia, tasked with ensuring channel partnerships and high-quality service delivery. In her previous roles, she successfully managed customer relations, product distribution, and after-sales support, equipping her with the expertise to drive growth and enhance client satisfaction in the region.

Jez Lim, head of sales, SEA, said: “Candice’s deep understanding of the industry and her ability to build strong client relationships make her a fantastic addition to our team. Her expertise will help drive continued growth and reinforce our commitment to outstanding customer experience.”

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