Analog Way has announced an agreement with PCB Digital to distribute its entire range of products in Australia and New Zealand.
Jay Gonzalez, president of Analog Way Americas, in charge of the Australian and New Zealand markets, said: “In an effort to bolster our presence in the Australian and New Zealand markets, we endeavoured greatly to find a unique in-country partner capable of providing our customers with much more than sales and logistics. In PCB Digital, we found a team of professionals who are highly skilled in product and technology and thus are able to provide exceptional customer experience throughout the sales and post-sales cycle; a holistic approach which has become essential in selling complex technologies to sophisticated buyers.”
Christopher Day, director at PCB Digital, said: “Creating a strategic alliance with a leading international company such as Analog Way opens new opportunities for our clients. With Analog Way’s responsive, interactive and flexible equipment offerings, we can broaden our product and service solutions to clients, maximising the capabilities of their digital assets.”