French loudspeaker manufacturer APG took advantage of the recent Prolight + Sound Guangzhou trade show to announce new partnerships around APG North East Asia, the company’s joint venture in Hong Kong.
The first expansion is evidenced in China where APG welcomed TRAudio, who will share responsibilities with APG’s historical Chinese partner BVCam.
Raymond Wong, managing director of APG North East Asia, said: “This partnership with TRAudio will focus on the entertainment sector, while BVCAM will keep doing the amazing job they have done for years in every other markets. Being based in Guangzhou since 2011, TRAudio is ideally positioned to help us grow the brand in the entertainment market and in particular in the club scene, while giving the APG brand a more comprehensive coverage in China.â€
TR Audio's owner Huang Zhao said: “We are very happy to have the opportunity to work with APG, a brand with decades of experience in loudspeaker manufacture. We are looking forward to presenting their products to our network of clients in the entertainment market and creating new opportunities for APG.â€
The news comes after APG announced expansion in Korea with the appointment of Soundplace as its sole distributor.