Audac has appointed Mahesh Baliga as sales director for India. He will be focusing on expanding Audac’s presence in the country, building relationships with distributors and engaging with the market as required.
The appointment comes as Audac looks to grow in India, not just in major cities but with a focus toward including the wider market comprising tier two and tier three cities as well.
Baliga commented: “Audac is no doubt very innovative and beautiful brand. new role is more exciting and challenging. I always like to work in more challenging environment and having the channel management and distribution brand building experiences making this task little easy for me. I see lot of potential for AUDAC and now it is in right hands in India you will see lot of success story in coming days. We will be the tough competitors in terms of price and quality for the mid and above segment of the market. I would also prefer to collaborate and work with couple of brands and focus more on solution sales rather than the box pushing which creates more space for us in the market.”