Brompton Technology, manufacturer of high-end LED video processors, has announced the official opening of its China office located in High Tech Industrial Park, Nanshan, in the modern metropolis of Shenzhen, Guangdong Province, on March 15th, 2019.
The decision to open a dedicated China support office was made in direct response to requests from Brompton’s customers, with Shenzhen being the obvious location as the region is now home to the majority of LED panel manufacturers.
Elijah Ebo, Brompton’s general manager for China, explained: “At the first few meetings I had with potential customers in China, there were two immediate comments made. I was told, ‘It’s nice to meet you, but we don’t speak English, so you’ll struggle to deal with us,’ and ‘London [where Brompton’s head office is located] is a long way away and the time difference is considerable. But if you had an office here...’”
In response, Brompton reacted and employed two Chinese speaking field application engineers (FAEs) to help its customers with system design and technical support.
Ebo added: “We acquired the office space in August last year and we’ve already seen a considerable benefit. And in addition to being on hand in Shenzhen we have recently added Chinese language support to all our processors, which can be accessed via the Language section of the Preferences menu, and are in the process of updating all our technical and marketing literature into Chinese as well as working on a new Chinese website.”