CES to go digital in 2021

Giant consumer technology show CES will not take place in Las Vegas in January 2021 and will instead be held as an all-digital event.

Organiser the Consumer Technology Association (CTA) decided Covid-19 posed too much of a risk to hold what is one of the world’s biggest technology shows as a physical event next year.

CES is historically where technology titans make major announcements, prototype devices and ideas are showcased, and it often sets the tone for consumer launches to happen in the year ahead.

The all-digital CES 2021 will attempt to still play that role and the CTA have promised participants a unique experience for the tech industry that is personalised to individuals.

Keynotes and conferences will be available to attend online, along with various product showcases that will allow attendees to explore products and services based on interests and business through dynamic product showcases or live demos. Visitors will also be able to engage with the brands, thought leaders and business connections with live interactions, meetups or roundtable discussions.

The digital CES 2021 is set to take place January 6 to 9, 2021 and plans to return as a normal in-person event in 2022.

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