Christie appoints executive director of China cinema

Christie has announced the appointment of James Li as executive director, China cinema. Li has more than 28 years of experience in China’s cinema industry.

Prior to joining Christie, James was the General Manager of 4DX (Beijing) Cinema Technology. In his new role, Li will serve as the sales and strategic head of Christie’s cinema business in China. His tasks include sales-related, direct and indirect management of marketing, product management, customer service and technical support.

He will lead China’s Cinema team and he reports to Brian Claypool, executive vice president, Cinema.

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